Intention To Purchase Halal Medicine: The Mediation Effect of Halal Certificates

Authors

  • Siti Alfajriyani Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Indonesia
  • Nesha Rizky Ashari Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Indonesia
  • Novita Ayu Amalikhah Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Indonesia
  • Jeihan Ali Azhar Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Indonesia

DOI:

https://doi.org/10.29240/alfalah.v9i1.9240

Keywords:

Attitude, Subjective Norms, Control perceived behavior, Intention, Halal Certificate

Abstract

Purpose: This research aim for now intention generation Z in inner DKI Jakarta buy halal medicines with use theory action planning (TPB) through attitudes, norms subjective and control perceived behavior, with halal certificate as variable mediation.

Design/Method/Approach: This research use approach quantitative with primary data. Data collection techniques use questionnaires / questionnaires distributed online via Google from, and data analysis using SEM.

Findings: Research result This show that attitudes, norms subjective and control behavior influential positive and significant to intention buy halal medicines. However, attitudes, norms subjective and controlled perceived behavior No influential in a way positive and significant to intention buy halal medicines with halal certificate as variable mediation. Apart from that, there is no halal certificate either influential to intention buy halal medicines. So that whether there is or not halal certificate in A drug No will influence intention somebody in buy halal medicines.

Originality/Values: Contribution in study This is for see is intention buy halal medicines with halal certificate as variable mediation can influence intention generation Z in inner DKI Jakarta buy halal medicines

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Author Biographies

Siti Alfajriyani, Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Mahasiswi: Faculty of Islamic Economics and Business, Sunan Kalijaga State Islamic University Yogyakarta

Nesha Rizky Ashari, Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Mahasiswi: Faculty of Islamic Economics and Business, Sunan Kalijaga State Islamic University Yogyakarta

Novita Ayu Amalikhah, Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Mahasiswi: Faculty of Islamic Economics and Business, Sunan Kalijaga State Islamic University Yogyakarta

Jeihan Ali Azhar, Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Dosen: Islamic banking Department, Faculty of Islamic Economics and Business, Sunan Kalijaga State Islamic University Yogyakarta

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Published

2024-05-31

How to Cite

Alfajriyani, S., Ashari, N. R., Amalikhah, N. A., & Azhar, J. A. (2024). Intention To Purchase Halal Medicine: The Mediation Effect of Halal Certificates. AL-FALAH : Journal of Islamic Economics, 9(1), 85–100. https://doi.org/10.29240/alfalah.v9i1.9240

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