Variasi Bahasa Siswa Gen-Z pada Platform Media Sosial sebagai Representasi Identitas Digital
DOI:
https://doi.org/10.29240/estetik.v9i2.17275Keywords:
gen z, siswa, sosial media, sosiolinguistik, variasi bahasaAbstract
Perkembangan teknologi digital telah membawa perubahan terhadap pola interaksi manusia, terutama dalam penggunaan bahasa di media sosial. Salah satu platform yang turut mendorong munculnya berbagai variasi bahasa ialah Instagram, khususnya di kalangan siswa sebagai pengguna aktif. Penelitian ini bertujuan untuk mengidentifikasi fenomena penggunaan variasi bahasa pada media sosial Instagram di lingkungan siswa berdasarkan kajian sosiolinguistik. Metode yang digunakan dalam penelitian ini ialah deskriptif kualitatif. Data penelitian diperoleh dari caption atau ungkapan tertulis yang terdapat pada akun Instagram milik siswa. Adapun teknik pengumpulan data dilakukan melalui dokumentasi, simak, dan catat. Selanjutnya, analisis data dilakukan dengan mengelompokkan variasi bahasa berdasarkan teori Martin Joos serta menambahkan klasifikasi lain karena banyaknya temuan yang tidak dapat dimasukkan ke dalam kategori yang tersedia. Hasil penelitian menunjukkan bahwa variasi bahasa siswa meliputi (1) ragam intim (intimate), (2) ragam santai (casual), (3) ragam konsultatif (consultative), (4) ragam resmi (formal), (5) ragam beku (frozen), (6) kata yang mengalami pergeseran makna berupa asosiasi, (7) kata yang mengalami pelesapan huruf vokal, (8) kata yang terbentuk melalui improvisasi dari kata asal, serta (9) kata baru yang lahir dari kreativitas pengguna media sosial Instagram.
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