Analisis Promosi Layanan Bookless di Perpustakaan IAIN Purwokerto

Authors

  • Indah Wijaya Antasari Institut Agama Islam Negeri (IAIN) Purwokerto, Indonesia

DOI:

https://doi.org/10.29240/tik.v1i1.208

Keywords:

Library Service, Promote, Promote Media, Marketing, Bookless

Abstract

Library promotion is a must for the information marketing. Even more if the library has new service such as bookless library service in the library of IAIN Purwokerto. This research uses qualitative research aproach, and the data accumulating tecnique is by using observation, interview and documentation. The result of this research is there are so many users who didn’t know about bookless library service in IAIN Purwokerto. It can be concluded that promotion media of library services should be using various kind of promtion media. after the user got the explanation, they knew and agreed that the bookless service in the library is useful in helping their study in IAIN purwokerto, and this user perception got apreciation from the head of IAIN Purwokerto Library. Users sugested that the promotion media that will be used, such as; broadside of bookless service user manual, throuh the explanation about the importance of bookless service from student cordinators to every class room, and more guidance banners in the library. This research needs the subsequence studies to develop the other media and it’s evaluation.

Downloads

Download data is not yet available.

Downloads

Published

2017-06-21

Issue

Vol. 1 No. 1 (2017)

Section

Articles

Citation Check

License

Authors who publish with Tik Ilmeu : Jurnal Ilmu Perpustakaan dan Informasi agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).