Visibilitas Website UIN Syarif Hidayatullah Jakarta dalam Pemeringkatan Webometrics

Parhan Hidayat, Muhammad Azwar


This article attempts to describe the efforts to increase the visibility of the website of UIN Syarif Hidayatullah Jakarta in webometrics ranking. Webometrics is a means to measure the progress of a university through its website. This article aims to find the right work steps in an effort to increase website visibility and also the birth of practical steps to lift webometrics rankings that can be used as guidelines by website managers at UIN Syarif Hidayatullah Jakarta. This research uses a qualitative approach with a descriptive type. The main data was obtained using Focus Group Discussion (FGD) techniques by presenting parties related to webometrics ranking, having knowledge of SEO practices, and having experience in web management. The findings indicate that there have been efforts to increase the quantity and quality of content with the establishment of the publication and documentation division. There are still various obstacles to be faced, such as content management that does not meet SEO principles, several pages and subdomains that are not maintained, are damaged, and even lost, causing bad backlinks. It is necessary to build a website that uses the multisite method which is very effective and efficient in integrating various website needs at UIN Jakarta. The need for various efforts to overcome these obstacles, such as the need for effective communication between web development teams, the need for SEO-friendly content writing training, and the importance of SOPs in optimizing web performance and getting maximum webometrics ranking.


Webometrics Ranking; Visibility; UIN Syarif Hidayatullah Jakarta Website

Full Text:



Adi, A. P. (2017). SEO untuk Blog. Elex Media Komputindo.

Adil, M. (2016). Panduan Praktis Digital Marketing untuk Pebisnis. Sadarhati Book Expert.

Aguillo, I. F. (2015a). About Us | Ranking Web of Universities: Webometrics ranks 30000 institutions. Ranking Web of Universities.

Aguillo, I. F. (2015b). Methodology | Ranking Web of Universities: Webometrics ranks 30000 institutions. Ranking Web of Universities.

Astono, R. (2017). The Book of SEO. Gaptex Indo Media.

Basuki, A. P. (2014). Proyek Membangun Website Berbasis PHP dengan Codeigniter (Yogyakarta). Lokomedia. //

Bilro, R. G., Loureiro, S. M. C., & Ali, F. (2018). The role of website stimuli of experience on engagement and brand advocacy. Journal of Hospitality and Tourism Technology, 9(2), 204–222.

Ferdiansah, R. (2020). Belajar Menjadi Blogger Hingga Menghasilkan Jutaan. Setiawan Publisher.

Fraenkel, J. R., & Wallen, N. E. (2014). How To Design and Evaluate Research in Education. McGraw-Hill Education.

Hollander, J. A. (2004). The Social Contexts of Focus Groups. Journal of Contemporary Ethnography, 33(5), 602–637.

Husnan, F. & Java Creativity. (2017). Membangun Website Interaktif dengan Blogger. Elex Media Komputindo.

Kelsey, T. (2017). Explore Indexing and Webmaster Tools/Search Console. In T. Kelsey (Ed.), Introduction to Search Engine Optimization: A Guide for Absolute Beginners (pp. 97–109). Apress.

Khan, M. N. A., & Mahmood, A. (2018). A distinctive approach to obtain higher page rank through search engine optimization. Sādhanā, 43(3), 43.

Król, K., & Zdonek, D. (2020). Aggregated Indices in Website Quality Assessment. Future Internet, 12(4), 72.

Maryam, S., Azam, S., Samad, S., & Sara, J. (2010). Investigating Web Impact Factors Of Type 1, Type 2 And Type 3 Medical Universities In Iran. 1(3), 34–41.

Múgica, I. O. (2020). Technical identifiers of fraudulent web pages, a systematic literature review.

Muljono, R. K. (2019). Digital Marketing Concept: Penggunaan Konsep Dasar Digital Marketing untuk Membuat Perubahan Besar. Gramedia Pustaka Utama.

Muntashir. (2012). Analisis Webometrics Pada Perpustakaan Perguruan Tinggi Negeri di Indonesia. Visi Pustaka, 14(2), 39–49.

Orduña-Malea, E. (2021). Dot-science top level domain: Academic websites or dumpsites? Scientometrics.

Pribadi, W. (2010). 16 Cara Efektif Mendatangkan Pelanggan Lewat Internet. Bukune.

Rahardja, U., Dewi, E. N., & Lutfiani, N. (2017). Peningkatan Rank Webometrics Menggunakan Metode Inbound Dan Outbound Pada Perguruan Tinggi. SISFOTENIKA, 7(1), 1–12.

Saputra, D. H., Sutiksno, D. U., Kusuma, A. H. P., Romindo, R., Wahyuni, D., Purnomo, A., & Simarmata, J. (2020). Digital Marketing: Komunikasi Bisnis Menjadi Lebih Mudah. Yayasan Kita Menulis.

Shukla, A. (2017). Do Index Pages Attract Higher Backlinks? : An Analytical Study of Library Websites. Library Philosophy and Practice (e-Journal).

Sidiq. (2018, May 11). Analisis Data Kualitatif: Penjelasan dan Contohnya. Sosiologis.Com.

Supradono, B. (2010). Strategi Meningkatkan Kinerja Web Universitas Muhammadiyah Semarang Menuju Peringkat Webometrics. Media Elektrika, 3(1), 49–63.

Visconti, R. M. (2020). Domain Name and Website Valuation. In The Valuation of Digital Intangibles: Technology, Marketing and Internet (pp. 295–325). Springer International Publishing.

Weideman, M. (2009). Website Visibility: The Theory and Practice of Improving Rankings. Elsevier Science.

Ziakis, C., Vlachopoulou, M., Kyrkoudis, T., & Karagkiozidou, M. (2019). Important Factors for Improving Google Search Rank. Future Internet, 11(2), 32.



  • There are currently no refbacks.

Copyright (c) 2021 Parhan Hidayat, Muhammad Azwar

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

TIK Ilmeu indexed by: 

 Google Scholar Moraref      PKP Index 

free web stats Tik Ilmeu's Visitors
Creative Commons LicenseThis work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.