Speech Acts Used in 2024 General Election Discount Promo in Instagram
DOI:
https://doi.org/10.29240/ef.v8i2.11305Keywords:
Speech Act, Direct Speech Act, Indirect Speech Act, DiscountAbstract
The research aims to describe types of speech acts employed in the context of the General Election 2024 discount promotion by making an intersection between Yule’s and Searle’s classification of speech acts. The research belongs to descriptive qualitative research. The writers only chose discount promo utterances using English as the data. They are from @giladiskon on February 13-14, 2024. The writers used take notes to in collecting data. The data analysis process includes data reduction, data display, and conclusion. There were 36 utterances of discount promo. The writers found 28 types of direct speech acts with statement sentences (3) and imperative sentences (25). These direct speech acts consist of direct-directive speech acts (3) for request, direct-commissive speech acts (23) for promises and offers, and direct-representative speech acts (2) for information. Meanwhile, there are 8 indirect speech acts with statement sentences expressing promise and offer. Direct speech acts are frequently applied because they are regarded as a more straightforward means of conveying intention. Direct and indirect-commissive speech acts are commonly used in advertisements to convey promises and offers, to increase voter confidence in the perceived benefits of taking part in the process of electing.
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Afzaal, A. (2022). Identification of Speech Acts: A Linguistic Analysis of Advertisements in Pakistan. Journal of English Language, Literature and Education, 3(3), 1–14. https://doi.org/10.54692/jelle.2021.030398
Ardi, H., & Yuliani, R. (2013). Types of Illocutionary Act Used in Slogan of Home Appliance Advertisement. September, 229–238. http://ejournal.unp.ac.id/index.php/ell/article/view/2413
Ariyanti, L. (2014). The Use of Direct and Indirect Speech Acts between Higher and Lower Social Class in Titanic Movie Isna Kusuma Maghfira. 2(1), 1–8.
Astriningsih, N., Setiawan, W. A., & Bram, B. (2020). Written Speech Acts are Found in Advertisements on Indonesian Online News Websites. ELT Worldwide: Journal of English Language Teaching, 7(1), 54. https://doi.org/10.26858/eltww.v7i1.9545
Cayestu, T. A. A. B., & Pasaribu, T. A. (2020). Ellipsis on Gadget Advertisements in T3 Magazine. Journal of English Language Teaching and Linguistics, 5(1), 105. https://doi.org/10.21462/jeltl.v5i1.390
Chiluwa, I. (2007). A speech act analysis of written adverts of soft drinks in Nigeria (2000-2006). Babcock Journal of Mass Communication, 1(3), 29–38. https://www.researchgate.net/publication/268799794
Fitria, T. N. (2021). Persuasive Strategies in Selected Brand Products’ Advertisement on Instagram: Rationalization Aspect. Journal of Pragmatics Research, 3(2), 108–130. https://doi.org/10.18326/jopr.v3i2.108-130
Hidayat, A. (2016). Speech Acts: Force Behind Words. English Education, 9(1), 1–12.
Hidayat, D. N., Fadhilah, F., & Septiawan, Y. (2022). Speech acts in English classroom: A case at a junior high school in Indonesia. EduLite: Journal of English Education, Literature and Culture, 7(2), 251. https://doi.org/10.30659/e.7.2.251-265
Juliwati, S. (2020). Speech Acts on McDonald’s Slogans and/or Headlines in Written Advertisements. K@ta Kita, 8(2), 192–200. https://doi.org/10.9744/katakita.8.2.192-200
Kadri, H. K. Bin. (2021). Speech Acts of Written Texts in Fast Food Online Advertisements Lakuan Tutur dalam Teks Bertulis di dalam Iklan Makanan Segera dalam Talian. E-Journal Bahasa Dan Linguistik, 4(1), 100–109.
Kartika, D. (2019). Politeness of Speech Acts in the Indonesian Language By the Native Speaker of Japanese. KnE Social Sciences, 3(14), 147. https://doi.org/10.18502/kss.v3i14.4305
Li, J. (2016). On the Relationship between Indirectness and Politeness. Icsshe, 352–355. https://doi.org/10.2991/icsshe-16.2016.104
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