Tipologi Nasabah dan Perspektif Emik Terhadap Bank Syariah: Sebuah Pendekatan Konstruktivisme
Abstract
The research uses the qualitative approach. It is applied the constructivism paradigm. Based on data, it can be summaries that society mada a decision to be a consumer of Islamic Bank because of the external factors. These factors, then, a main element which constructs the emic perspective, oftenly. It is foundation to conclude the consumers pattern of islamic bank. The study shows various type of consumers such as the followers-functional and excited; functional, and symphaty and functional.
Keywords : Emic Perspective, Typology of islamic bank consumers, constructivism, islamic bank, and
Paradigm
Keywords : Emic Perspective, Typology of islamic bank consumers, constructivism, islamic bank, and
Paradigm
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PDFDOI: http://dx.doi.org/10.29240/jie.v1i2.96
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