Analisis Faktor Penyebab Minimnya Minat Masyarakat Kabupaten Rejang Lebong Menjadi Mahasiswa Prodi Ekonomi Syariah IAIN Curup

Muhammad Istan, Ratih Komala Dewi

Abstract


Sharia Economic Study Program of Curup State Islamic University (IAIN Curup) has obtained the Operating Permit from 2016. Based on the data obtained by students enrolled in the Islamic economics study program, only a minority came from Rejang Lebong district, while the majority came from outside the region.The purpose of this study is to determine whether there is an influence of knowledge about the institution towards the lack of community interest in Rejang Lebong Regency to study at the Curriculum of Islamic Studies Program IAIN Curup. The research data collection methods were questionnaires and interviews, with 334 respondents from 12th grade high school students in the Rejang Lebong district selected randomly and analyzed using the Fish Bone method. The results showed that the low interest of the community to continue their education to the Curriculum of Islamic Studies program IAIN Curup due to lack of knowledge about the existence and the existence of scholarships, supporting facilities, qualifications of lecturers in the Curriculum of Islamic Studies Program IAIN Curup, lack of information dissemination about the process of admission of new students in the Economic Study Program Syariah IAIN Curup, not yet evenly distributed participants of the vision and mission of IAIN Curup Sharia Economic Study Program.


Keywords


Mix, Marketing, Economy, Sharia, Fish Bone

Full Text:

PDF

References


Ariyani, Luthfina, R. Rizki Amalia, and Yurna Lisa. “Pengaruh Personal Selling Dan Periklanan Terhadap Volume Penjualan Produk Bepang Ud.Diah, Kecamatan PelaiharI.” Jurnal Teknologi Agro-Industri, 2017. https://doi.org/10.34128/jtai.v4i1.48.

Irawan, Agus. “Analisis Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Memilih Program Studi (Studi Pada Jurusan Akuntansi Dan Jurusan Administrasi Bisnis Di Politeknik Negeri Banjarmasin).” Jurnal Wawasan Manajemen, 2014.

Jones, John Philip. “Advertising and Promotion.” In Encyclopedia of International Media and Communications, 2003. https://doi.org/10.1016/B0-12-387670-2/00002-9.

Kalsum, Eka Umi. “Pengaruh Strategi Bauran Pemasaran Terhadap Keputusan Mahasiswa Memilih Perguruan Tinggi Swasta Di Medan.” Pengaruh Strategi Bauran Pemasaran Terhadap Keputusan Mahasiswa Memilih Perguruan Tinggi Swasta Di Medan, 2010.

Kotler. Manajemen Pemasaran Jilid 2. Penerbit Erlangga, 2013.

Moleong, Lexy J. “Metodologi Penelitian Kualitatif (Edisi Revisi).” In PT. Remaja Rosda Karya, 2017.

P. Ginting, B. Sembiring D. Gultom. “Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara.” Manajemen Dan Bisnis, 2014.

Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry. “A Conceptual Model of Service Quality and Its Implications for Future Research.” Journal of Marketing, 1985. https://doi.org/10.2307/1251430.

Quodri Wijaya, Nur. “Strategi Untuk Meningkatkan Minat Mahasiswa Baru Studi Pada Universitas Wiraraja Sumenep.” Journal of Chemical Information and Modeling, 2013. https://doi.org/10.1017/CBO9781107415324.004.

Susilo, Heri; Haryono, Andi Tri; W, Moh Mukery. “Analisis Pengaruh Harga, Kualitas Pelayanan, Promosi, Dan Kepercayaan Terhadap Kepuasan Konsumen Dengan Keputusan Berkunjung Sebagai Variabel Intervening Di Hotel Amanda Hills Bandungan.” Maharaja Agrasen Institute of Management and Technology Journal of IT & Management, 2018.

Swastha, Basu, Irawan. Manajemen Pemasaran Modern.Liberty, Yogyakarta., 2014. https://doi.org/10.1017/CBO9781107415324.004.

Tjiptono, Fandy. “Pemasaran Jasa - Prinsip, Penerapan, Dan Penelitiab.” In 1, 2014.

Tjiptono, Fandy, and Fandy Tjiptono. “Service Management: Mewujudkan Layanan Prima / Fandy Tjiptono.” ,Service Management: Mewujudkan Layanan Prima / Fandy Tjiptono, 2012. https://doi.org/10.1519/JPT.0b013e31826e7d33.

Wariki, Grace, Lisbeth Mananeke, and Hendra Tawas. “Pengaruh Bauran Promosi, Persepsi Harga Dan Lokasi Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Pada Perumahan Tamansari Metropolitan Manado.” Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 2015. https://doi.org/10.35794/emba.v3i2.9286.

Widyahening, Christiana Evy Tri. “Penggunaan Teknik Pembelajaran Fishbone Diagram.” Jurnal Komunikasi Pendidikan, 2018. https://doi.org/https://doi.org/10.32585/jkp.v2i1.59.




DOI: http://dx.doi.org/10.29240/jf.v5i1.1480

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Muhammad Istan, Ratih Komala Dewi

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

INDEXED BY:

MorarefCrossref  Google Scholar Indonesia One Search PKP IndexDimensions

 



View My Stats

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

.