Original Title : Jurnal Dakwah dan Komunikasi English Title : Journal of Da'wah and Communication Short Title : JDK Frequency : 2 issues per year (May and November) DOI : 10.29240/jdk ISSN : 2548-3293 (Print); 2548-3366 (Online) Email : jdk@iaincurup.ac.id EIC : Robby Aditya Putra Indexing : SINTA, Google Scholar, GARUDA Category : Social Sciences Languages : English and Indonesian Subject : All studies related to Communication, Media and Da’wah Religion Address : Umea’ Jurnal IAIN Curup, Jalan Dr. A.K. Gani No. 01. Curup, Rejang Lebong, Bengkulu 39119. Indonesia. Telp. (0732) 21010 Jurnal Dakwah dan Komunikasi is a scientific journal published by IAIN Curup. This journal specializes in the study of dak'wa, communication and media. The managers invite scientists, scholars, professionals, and researchers in the disciplines of Da'wa, Communications and Media to publish their research results after the selection of manuscripts, review of partners, and editing process. There are several important changes in this journal, as follows: Starting at Vol. 8 No. 2 (2023), Jurnal Dakwah dan Komunikasi will begin to involve reviewers from across countries. In Vol. 8 No 2 (2023) also Jurnal Dakwah dan Komunikasi will publish articles in English and Indonesian Then, for Vol. 9 No. 1 (2024), also Jurnal Dakwah dan Komunikasi will rework the article template by changing the display layout.
Institut Agama Islam Negeri (IAIN) Curup
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Ethnic Stereotypes in the Film Kaka Boss: Representation of Eastern Indonesians
ABSTRACT Purpoese − This study aims to examine how stereotypes toward people from Eastern Indonesia are represented in the film Kaka Boss and the role of the film in reinforcing or challenging stereotypes that circulate in society. Method − This research employs a qualitative approach using Roland Barthes’ semiotic analysis, focusing on three levels of meaning: denotation, connotation, and myth, as applied to selected scenes in the film, with the concepts of stereotype and representation theory serving as the interpretive framework. Findings − The findings indicate that stereotypes related to violence, harsh behavior, and criminal tendencies are not portrayed as inherent traits of the main character, but rather as social constructions imposed by the surrounding environment. Through the responses of the character Kaka Boss in various conflict situations, the film presents a reversal of meaning toward social myths that associate assertiveness and the physical appearance of people from Eastern Indonesia with violence. Thus, Kaka Boss tends to offer a deconstruction of stereotypes by presenting representations of people from Eastern Indonesia that are more humanistic, complex, and dialogical.
Copyright (c) 2026 Putra Dwi Pangestu, Arif Ardy Wibowo http://creativecommons.org/licenses/by-nc-sa/4.0
Religious Experience Behind Repeated Umrah: A Phenomenological Study of Umrah Pilgrims in Sumberlawang District, Sragen Regency
Purpose − This study aims to analyze the motivations and religious experiences of pilgrims performing repeat Umrah in Sumberlawang District and identify their impact on the quality of worship and social life Method − The study used a qualitative descriptive approach with a phenomenological method. Data collection techniques were carried out through in-depth interviews and filling out a Google Form, with informants determined by purposive sampling. Findings − The results show that the primary motivation for repeat Umrah is driven by a belief in the great value of rewards, a spiritual longing for the Holy Land, and a desire to increase closeness to God. The religious experience felt includes inner calm, increased reverence, and a strong sense of spiritual encounter. The impact is seen in the improved quality of worship, a balance between life orientations between this world and the afterlife, and growing social awareness in the surrounding environment. Thus, repeat Umrah becomes a process of spiritual and social transformation that shapes the pilgrims' religious awareness more deeply.
Copyright (c) 2026 Annas Albara Sri Widyatama Albara, Abdul Rozaq http://creativecommons.org/licenses/by-nc-sa/4.0
Media as a Means of Public Communication: Analysis of the Impact of Social Media on the Formation of Public Opinion
Purpose − This article aims to deeply analyze the role of social media as a communication tool in building, changing, and even fracturing social relationships in an increasingly digitalized society Method − This research uses a qualitative approach with a desk study method, examining academic literature published in 2023 and later. Findings − Social media has been shown to have a dual role: as a catalyst for the formation of collective solidarity and a space for public advocacy, and as a medium prone to misuse to spread hoaxes, hate speech, and social fragmentation. This study examines how social interactions on digital platforms strengthen public participation in public issues such as social justice, public services, and government policy, but also open up opportunities for horizontal conflict due to widespread disinformation and algorithms that reinforce group bias. Key findings indicate that social media not only accelerates the flow of communication between individuals but also shifts the centers of communication power from formal institutions to informal actors, such as influencers, content creators, and online communities. In the context of public relations, social media serves as a bridge across classes, cultures, and geographic regions, although it often creates digital exclusivity that exacerbates social inequalities.
Copyright (c) 2026 Ihsan, Hasrat efendi Samosir, Khatibah( http://creativecommons.org/licenses/by-nc-sa/4.0
Preventing Early Marriage: The Role of Management Strategies of the Office of Religious Affairs in Panai Hulu District
Purpose − This study aims to analyze how the management of the Office of Religious Affairs (KUA) addresses early marriage at the sub-district level. The study positions the KUA as a strategic actor that not only performs administrative functions but also plays an educational and preventive role based on religious values. Method − The research employs a descriptive qualitative approach using interviews, observations, and documentation, which are analyzed through stages of data reduction, data display, and conclusion drawing. Findings − The findings show that KUA management is implemented through the functions of planning, organizing, implementation, as well as monitoring and evaluation. Planning is carried out by identifying causal factors contextually; organizing is integrative without a specific structure but strengthened through cross-institutional collaboration; implementation is realized through premarital counseling in schools and religious forums involving both youth and parents; and monitoring is conducted through the observation of marriage and marriage dispensation data, as well as internal reflection. Overall, KUA management demonstrates an adaptive and collaborative approach in efforts to prevent early marriage, although it still faces limitations in terms of resources and evaluation systems.
Copyright (c) 2026 Annisa Rohimah, Faridah http://creativecommons.org/licenses/by-nc-sa/4.0
The Effectiveness of Social Media as a Medium for Islamic Da’wah in the Digital Era: A Systematic Literature Review
Purpose − The development of digital technology has changed the pattern of Islamic da'wah from a conventional approach to a more interactive and participatory social media-based da'wah. This research aims to examine the effectiveness of social media as a means of Islamic da'wah in the digital era. Method − Used is Systematic Literature Review (SLR) with PRISMA guidelines for 20 articles of reputable scientific journals published in the last ten years. Findings − The results of the study from 20 articles show that social media such as Instagram, TikTok, YouTube, and Facebook are effective in several fields of da'wah, namely the dissemination of Islamic information and education, the improvement of religious understanding and literacy, the formation of religious attitudes and behaviors, the expansion of the reach of da'wah, especially in the younger generation, and the increase of audience interaction and participation. The effectiveness is influenced by the quality of the content, the suitability of the platform, the interactive communication strategy, and the credibility of the preacher. The conclusion of this study emphasizes that social media can be an effective means of Islamic da'wah if it is managed strategically, ethically, and contextually and oriented towards the quality of the message and the religious impact of the audience.
Copyright (c) 2026 Aulia Rachmah http://creativecommons.org/licenses/by-nc-sa/4.0
Stereotypical Representation of Women in the Film Polite Society
Purpose − This study aims to analyze the stereotypical representation of women in the film Polite Society through Roland Barthes' semiotic approach by examining eight scenes that demonstrate gender construction through denotative, connotative, and mythical signs. Method − This study employs a qualitative descriptive approach. Descriptive analysis aims to systematically and comprehensively present data, facts, and phenomena. The analysis specifically focuses on scenes that depict stereotypes of women. The data consist of screenshots from selected scenes as well as excerpts of dialogue, which are used to interpret the meanings conveyed in each scene. Findings − The results of the study show that the film represents various stereotypes that limit women, such as the assumption that they are not suitable for working in risky fields, are considered emotional, must obey the family structure, and make marriage the main achievement. Through language, gestures, social relationships, and family dynamics, the film shows how patriarchal values ​​work subtly and are normalized. These findings confirm that Polite Society not only provides entertainment, but also builds a critical discourse about the limitations of women in popular culture.
Copyright (c) 2026 Alif Arya Fernanda, Fajar Junaedi http://creativecommons.org/licenses/by-nc-sa/4.0
Representation of Social Inequality in the Film 12th Fail (2023)
Purpose − Social inequality refers to conditions of inequality of access, opportunity and utilization of resources between community groups. This phenomenon can be seen in differences in income, quality of education, infrastructure development, and legal treatment. That issue is also a structural issue in India, a country that still faces sharp inequalities between social classes, rural and urban areas, and powerful groups and marginalized communities. Film media has a strategic role as a means of representing social reality, because it is able to convey critical messages visually and narratively. The Indian biographical film “12th Fail” by Vidhu Vinod Chopra has become an object of study because it tells the story of the struggle of the character Manoj from a poor family in facing an unequal social system. Method − Descriptive qualitative research methods are applied through Roland Barthes' semiotics approach, including denotation, connotation and myth analysis. Primary data are sourced from scenes and film dialogue, while secondary data are from relevant scientific literature. Findings − The results showed four main forms of social inequality, including inequalities in quality and educational facilities, socioeconomic status inequalities, rural and municipal infrastructure inequalities and legal justice inequalities. The representation shows how social systems tend to favour the powerful and limit the social mobility of the poor.
Copyright (c) 2026 Cut Cahayana Putri, Sidiq Setyawan http://creativecommons.org/licenses/by-nc-sa/4.0
Halal Food as Da'wah on Tempe Entrepreneurship in Patipi Pasir, Teluk Patipi District, Fakfak Society, West Papua, Indonesia
Purpose − The concept of halal in Islam includes everything that is justified by the Shari'a, whether in terms of substance, processing process, or how to obtain it. In the framework of a halal lifestyle, the application of the halal principle is not solely related to consumption, but also becomes a form of spiritual awareness and obedience to religious teachings. The aim of this research is to examine people's understanding of the concept of halal food and analyze the impact of tempeh training as a means of da'wah in Patipi Pasir, Patipi Bay, Fakfak Regency, West Papua Method − The method used is descriptive qualitative with data collection techniques through in-depth interviews with the local community. Findings − The research results show that public understanding still focuses on normative aspects of sharia, without being accompanied by a comprehensive understanding of halalness in terms of materials, production processes and distribution. The lack of religious education is the cause of low halal literacy. Tempeh training has been proven to be effective in improving skills, encouraging food independence, and strengthening awareness of the importance of consuming halal products among the Patipi Pasir community. Da'wah integration and economic empowerment through local food is a potential strategy in building a halal lifestyle for the Patipi Pasir community. People who initially rarely consumed tempeh because access to the city was not easy have now started making tempeh independently. This is a good first step to create food independence for the Patipi Pasir community. Apart from being able to consume it every day, tempeh is also guaranteed to be halal. Food that is guaranteed to be halal can increase spiritual awareness, especially for the people of Patipi Pasir, Teluk Patipi, Fakfak Regency, West Papua.
Copyright (c) 2026 Ikrima Laila Sabela, Lukmanul Hakim, Dedy Susanto, Ariana Suryorini http://creativecommons.org/licenses/by-nc-sa/4.0
A Small Actions to Big Impacts: Environmental Concern Messages In Gojek Youtube Ads #Dariaksikecil
Purpose − This study aims to analyze the representation of educational message in Gojek’s commercial ad on YouTube, Roland Barthes’s semiotic approach is used for the analysis. In addition to merely promoting services, in the context of digital ad, the state of understanding Gojek also contains embedded messages related to safety, health, and social issues. In relation to this, Method – The study applies the qualitative method and content analysis technique to identify the visual, text, and audio elements of ads that carry an educational message in them. The ads documentation was carried out by collecting the Gojek commercials in its YouTube channel. The identification of educational messages was analyzed using Barthes’s concepts of denotation and connotation in order to derive the connotation incorporated in the signs Findings − The study reveals that in the commercials under study, Gojek sends educational messages through symbols that touch upon everyday life but convey a deeper message in the form of social responsibility and safety. The receivers of such state of understanding respond to the Gojek’s educational approach positively as it incites the demand for services and makes a positive impact on society. Therefore, it is concluded that Gojek successfully uses YouTube commercials to educate the target audience and enhance the popular image of the service
Copyright (c) 2026 Amelia Umi Pratiwi, Riski Apriliani http://creativecommons.org/licenses/by-nc-sa/4.0
Media Framing by Inilah.com of the Collapse of Pondok Pesantren Al-Khoziny on TikTok
Purpose − The aim of this study is to analyze the framing by Inilah.com on the incident as well as which issues are highlighted in its reporting. Method – This study employs a qualitative descriptive approach using primary and secondary data. Primary data consist of TikTok videos uploaded by Inilah.com related to the collapse of the Al-Khoziny Pondok Pesantren, published between September 29 and October 9, 2025. Data were collected through purposive sampling, focusing on content containing news elements such as chronology, causes, impacts, and responses. Secondary data were obtained from relevant literature and online sources. Data analysis applies Robert N. Entman’s framing model, examining problem definition, causal interpretation, moral evaluation, and treatment recommendation. The analysis focuses on video content, language, and visual elements to identify framing patterns and emphasized issues, supported by source triangulation. Findings − The results of the study show that Inilah.com frames the incident gradually, starting with an emphasis on humanitarian aspects and the emergency situation, then leading to the technical causes of the building, moral assessments regarding the importance of safety, and finally the issue of legal responsibility. This pattern shows a strategy of issue selection and emphasis on certain aspects to build emotional engagement with the audience before directing attention to structural issues. This study is limited to one account and one incident, so the findings cannot yet be generalized. Future research is recommended to broaden the study's objects to achieve a more comprehensive understanding of disaster framing..
Copyright (c) 2026 Shofa Zahrani, Mustofa Hilmi, Kirana Nur Lyansari http://creativecommons.org/licenses/by-nc-sa/4.0
Construction of Leadership Values through Digital Family Communication: A Study of Santri in Islamic Pesantren
Purpose − Pesantren are currently facing the dynamics and dilemmas of the development of digital communication technology, which can have various negative impacts on santri. On the other hand, the presence of digital communication technology can also facilitate santri in maintaining communication with their families. Subsequently, a series of rules emerges regarding the use of digital communication technology. This then creates patterns of digital communication and leadership values between santri and their families. The study aims to analyze leadership values through family digital communication among santri. Method − This research employs a fenomenology qualitative approach through structured interviews with eight male santri using a purposive sampling technique. The study also utilizes NVivo 15 and Microsoft Visio 365 to obtain themes, data descriptions, data visualization, and to draw conclusions. Findings − The results show that there are variations in digital communication patterns between santri and their families, such as protective, pluralistic, and laissez-faire. Family digital communication also provides leadership values to santri, including responsibility, cooperation, mutual respect, honesty, optimism, self-confidence, patience, and critical thinking. Furthermore, the leadership values provided develop into practices that are actualized through actions to verify truth and coordination. In this regard, pesantren play a role as mediators that regulate and shape digital communication between santri and their families through ethical rules and limitations on the use of technology.
Copyright (c) 2026 Susri Adeni, Machyudin Agung Harahap, Zaffar Nur Hakim http://creativecommons.org/licenses/by-nc-sa/4.0
The Effect Of Corporate Advertising And Social Campaigns On Consumer Perceptions: A Case Study Of Coca-Cola's 'Together Tastes Better' Campaign In Indonesia During The Covid-19 Pandemic
Purpose − This study aims to analyze the influence of corporate advertising, especially in the form of social campaigns, on consumer perception of the Coca-Cola brand during the COVID-19 pandemic in Indonesia. The main issue examined was how the "Together Tastes Better" campaign can create an emotional connection with consumers while conveying relevant social messages about togetherness in the face of adversity. Method − A qualitative approach is used with the case study method, which allows researchers to explore in depth how audiences respond to advertising in the context of local social and cultural settings. The data collection technique involved semi-structured interviews, participatory observation, and documentation, with participants consisting of consumers exposed to the campaign through social media and digital platforms. Findings − Key findings from the study show that these ads successfully elicit emotional engagement from audiences, enhance the relationship between Coca-Cola and social values such as togetherness, and strengthen the brand image in the eyes of consumers. These findings contribute to the understanding of corporate advertising that prioritizes social and cultural issues, as well as the influence of social media in amplifying message impact. In conclusion, corporate advertising that incorporates social values can strengthen relationships with consumers and increase brand loyalty. The study suggests that companies should make better use of social media as an effective advertising distribution channel, and recommends further research to explore the impact of advertising in the broader context of local culture.
Copyright (c) 2026 Muhammad Rozan Fikri, Vivi Silvia Huri, Lilis Satriah, Imron Rosyidi, Mohammad Afid Syafiri http://creativecommons.org/licenses/by-nc-sa/4.0
From Quiet to Vibrant: The Role of the Majelis Taklim Syiar Islam (MTSI) in Revitalizing Mosque Prosperity (A Case Study at PTPN IV Bah Jambi, Simalungun Regency)
ABSTRACT Purpose − This study aims to analyze the work programs of the Majelis Taklim Syiar Islam (MTSI) of PTPN IV, Bah Jambi Plantation Unit and Palm Oil Mill Commissariat, Regional II, Simalungun Regency, in prospering the mosque, as well as to identify the supporting and inhibiting factors in its implementation. This research is important because MTSI is an Islamic da’wah institution operating within a corporate environment and possesses characteristics different from general majelis taklim, yet plays a strategic role in fostering the religious development of employees and surrounding communities. The research informants consisted of MTSI administrators as well as active congregants and community members involved in mosque activities. Method − This study employed a descriptive qualitative approach through field research methods, including in-depth interviews, observation, and documentation. Data analysis was conducted through data reduction, data presentation, and conclusion drawing using triangulation techniques. Findings − The results indicate that MTSI work programs oriented toward mosque empowerment include Qur’anic learning development, tahfiz and tilawah activities, muallaf guidance, Islamic holiday commemorations, and improvement of mosque facilities and infrastructure, which contribute to increased worship activities and congregational participation. This study recommends strengthening participatory and collaborative da’wah strategies to ensure that MTSI programs can be implemented more optimally and sustainably.
Copyright (c) 2026 Riqotul Qolbih Mukminin, Muhammad Habibi Siregar, http://creativecommons.org/licenses/by-nc-sa/4.0
Innovative Da'wah Strategies of BKPRMI to Improve the Quality of Mosque Youth Activities
Purpose − This study aims to identify and analyze the strategies of the Indonesian Mosque Youth Communication Agency (BKPRMI) in improving the quality of da'wah activities in Medan Denai District. Method − This study used a qualitative approach to understand the nuances and dynamics that occur. Data were collected through interviews with BKPRMI administrators, observations of da'wah activities, and discussions with the youth and teenagers involved. The findings indicate that several key factors, such as strengthening BKPRMI's organizational structure, developing diverse da'wah programs, and increasing the capacity of members in da'wah skills, significantly influence youth and teenager participation. Findings − The results of this study emphasize the importance of BKPRMI's strategies in creating a conducive environment for the dissemination of Islamic values. Therefore, BKPRMI needs to design more relevant programs and improve communication to attract interest among youth and teenagers in Medan Denai District.
Copyright (c) 2026 Annisa Rafsanjany Nasution, Muaz Tanjung http://creativecommons.org/licenses/by-nc-sa/4.0
Understanding Hajj Ritual Guidance Through the YouTube Platform Among Gen Z Pilgrims in 2024: A Study in Tegal City
Purpose − The use of YouTube as a learning platform for Hajj rituals among Generation Z pilgrims in Tegal City represents an innovative approach in the digital era. This study aims to explore how YouTube enhances the understanding, spiritual engagement, and religious behavior of Gen Z pilgrims. Method − This qualitative research employed a descriptive method through interviews with eight Gen Z pilgrims who had performed the Hajj. Findings − Reveal that YouTube is an effective self-learning medium, providing clear, communicative, and easily accessible visual content. Cognitively, pilgrims demonstrated better comprehension of the Hajj procedures; affectively, they experienced emotional serenity and spiritual closeness; behaviorally, they actively rewatched videos, practiced rituals at home, and shared content with others. In conclusion, YouTube serves as an important medium for learning and internalizing spiritual values among Gen Z pilgrims, although face-to-face guidance remains essential to deepen spiritual experience and ensure doctrinal accuracy.
Copyright (c) 2026 Kharisma Haurizatul Lutvitasari, Anasom http://creativecommons.org/licenses/by-nc-sa/4.0
Representation of Family Values in the Film 1 Imam 2 Makmum (2025): John Fiske’s Semiotic Analysis of Gender Representation in Popular Narrative
Purpose − This study examines the representation of family values in the film 1 Imam 2 Makmum (2025) using John Fiske’s semiotic approach. Through three levels of analysis—reality, representation, and ideology—it finds that the film portrays family dynamics constructed upon particular value systems, where men are depicted as rational decision-makers and women as emotional and domestic stabilizers. Method − This research employs a descriptive qualitative approach within a critical paradigm, meaning the researcher serves as the primary instrument. Findings − This method allows for an in-depth exploration of film elements related to John Fiske’s semiotic analysis. The main findings indicate that the division of roles and communication patterns are symbolically represented through visual aesthetics, dialogue, and framing, which together shape gender relations within the household. The film also illustrates processes of negotiation and emotional recognition, suggesting that family identity is constructed through a combination of authority, care, and adaptation. These subtle symbolic representations demonstrate how contemporary popular media both shapes and reflects social discourse on family and gender
Copyright (c) 2026 Melinda Ratmayanti, Yudha Wirawanda http://creativecommons.org/licenses/by-nc-sa/4.0
Management of Marriage Guidance Programs in Enhancing The Readiness of Prospective Brides and Grooms
Purpose − The Marriage Guidance Program (Bimbingan Perkawinan/Bimwin) is a strategic initiative of the Ministry of Religious Affairs to enhance the readiness of prospective couples in building resilient families. The effectiveness of this program is closely related to the quality of management at the implementation level, particularly within the Office of Religious Affairs (Kantor Urusan Agama/KUA). This study aims to analyze the management of the Marriage Guidance Program at KUA Batang Kuis by examining planning, implementation, and evaluation functions, as well as identifying supporting and inhibiting factors. Method − A descriptive qualitative approach was employed, with data collected through observation, in-depth interviews, and documentation. Informants were purposively selected, including the Head of KUA, religious counselors, and program participants. Findings − The findings indicate that program planning and implementation have referred to official regulations and guidelines issued by the Ministry of Religious Affairs. However, program evaluation remains predominantly administrative and has not fully adopted an outcome-based approach. Supporting factors include the availability of official guidelines and facilitator competence, while inhibiting factors involve participants’ time constraints and limited evaluation mechanisms. This study provides practical recommendations for strengthening the management of the Marriage Guidance Program at the KUA level to enhance its contextual adaptability.
Copyright (c) 2026 Intan Juliani Hutasuhut, Ahmad Tamrin Sikumbang http://creativecommons.org/licenses/by-nc-sa/4.0
Media Framing of Women Victims of Violence Tiara Angelina Saraswati in the Perspective of Feminist Theory
Purpose − Violence is a form of human rights violation resulting from inequality in society. Data from the Ministry of Women's Empowerment and Child Protection (KemenPPPA) recorded 330,097 cases of gender-based violence against women, an increase of approximately 14.17% compared to the previous year. The phenomenon of gender violence encompasses various physical, psychological, sexual, and economic acts experienced by individuals due to gender identity. This study aims to analyze media framing of female victims of violence through a feminist perspective, focusing on news coverage and social media discourse related to the violence against Tiara Angelina Saraswati, which has been widely discussed on TikTok Method − The research method used was descriptive qualitative research using Robert Entman's framing analysis. Data were obtained through literature review and observation of content and comments on TikTok social media Findings − The results show that social media framing is still dominated by narratives that position women as oppressed and powerless, and reinforce the stereotype of women as weak. This type of framing indicates that social media, indirectly, remains a space for the reproduction of patriarchal values.
Copyright (c) 2026 Nur Rovida Femila Sari, Siti Waqi'atul Hasanah, Luluk Ilma Inun, Lilis Muchlisoh http://creativecommons.org/licenses/by-nc-sa/4.0
Analysis Analysis of Da’wah Management in the Organization of the Mujahadah Nihadlul Mustaghfirin Religious Gathering Conducted by Gus Arwan Maulana in Ambokulon Village
Purpose − Da’wah management is an important element in ensuring the sustainability and effectiveness of religious activities at the community level, especially Mujahadah recitations, which play a strategic role in the spiritual development of congregations. This study aims to determine the implementation of the Nihadlul Mustaghfirin Mujahadah recitation and analyze the application of da’wah management functions in these activities Method − This study is a qualitative study with a descriptive approach. The novelty of this research lies in the combination of the functions of da’wah management and mujahadah practices carried out in the Mujahadah Nihadlul Mustaghfirin study group led by local figures, which has still been relatively empirically studied. Data collection was conducted through field observations, in-depth interviews, and documentation using primary and secondary data sources. Data analysis used the Miles and Huberman model, which includes the stages of data collection, data reduction, data presentation, and conclusion drawing Findings − The result of the study show that the recitation is managed in a planned and structured manner through a clear division of roles among the administrators, active involvement of the congregation, systematic time and material management, and a continuous evaluation mechanism. Gus Arwan Maulana’s leadership plays a significant role in building motivation, loyalty, and continuity of congregation participation. This study concludes that the application of effective da’wah management can improve the quality of mujahadah recitation sessions and have a positive impact on strengthening the spirituality and unity of the community.
Copyright (c) 2026 Attiya Elmaulida, Siti Prihatiningtyas http://creativecommons.org/licenses/by-nc-sa/4.0
Audience Decoding Position on the Use of Language and Humor in Gus Miftah's Lectures
Purpose − The high average screen time and number of TikTok users in Indonesia indicate a change in the communication patterns of society. Da'wah practices in the contemporary era have also evolved. Da'wah is now delivered through digital access. The context of digital da'wah in the contemporary era requires not only visual beauty, but also the right strategy. This study departs from the strategy of using language and humor in da'wah, which is still a matter of debate, because not all circles accept the use of humor in da'wah in the same way. Gus Miftah is one of the preachers who receives mixed responses from his audience because of the language and humor he uses in his speech.This study aims to examine the audience's response to the use of language and humor in Gus Miftah's preaching, as well as the meanings that emerge from the audience's response to the language and humor in Gus Miftah's preaching. Method − This research is a descriptive qualitative study using an audience reception approach. The reception approach refers to the understanding that the dynamics of message reception cannot be understood solely through the process of message production and delivery, but also through how the audience receives, understands, interprets, and negotiates the meaning of the message. Findings − The results of the study show that based on the classification using Stuart Hall's reception model, the dominance of audience comments was in the opposition position, followed by the dominant hegemony position, and opposition.
Copyright (c) 2026 Sitti Hamsiyah, Firdaus Muhammad, St. Nasriah http://creativecommons.org/licenses/by-nc-sa/4.0
Ecological Da’wah Strategy in Environmental Conservation within the Mitra Jaya Farmers Group Association
Purpose − This study aims to analyze ecological da'wah strategies in environmental conservation efforts at the Mitra Jaya Farmers Group Association in Tanjung Jaya Village, Bangun Rejo Subdistrict, Central Lampung Regency Method − This study employs a qualitative descriptive approach with field research. Data collection was conducted through observation, semi-structured interviews, and documentation, and was analyzed using the Miles and Huberman framework, which includes data reduction, data presentation, and drawing conclusions. Data validity was ensured through triangulation of techniques and sources. Findings − The results reveal that ecological da’wah strategies are integrated by instilling Islamic values in agricultural activities, such as extension services, discussions, and setting an example in environmental conservation. Da’wah is also implemented through spiritual guidance during regular meetings to strengthen the spiritual awareness of the farmers’ group members. This approach encourages active member participation in environmental conservation through environmentally friendly agricultural practices. Social interaction among members contributes to the formation of a shared awareness and behavioral transformation regarding the urgency of environmental sustainability.
Copyright (c) 2026 Rismawati Cahyani, Muhammad Nasor, Yunidar Cut Mutia Yanti http://creativecommons.org/licenses/by-nc-sa/4.0
Social Marketing Communication in Fostering Local Community Acceptance of Tourism Village Development: A Case Study of Gampong Nusa, Aceh
Purpose − This study examines how social marketing communication strategies were used by the Nusa Tourism Institute (Lembaga Pariwisata Nusa) to build community acceptance toward the development of Nusa Tourism Village in Aceh Besar. The transformation of Nusa from a conventional rural settlement into a community based tourism destination did not occur quickly. Early reactions were marked by strong resistance driven by concerns over cultural change, religious norms, and stereotypes about visitors. Method − Using a qualitative case study approach, this research explored the process through which community attitudes shifted from rejection to acceptance and eventually to active participation. Data were collected through in depth interviews with local leaders, LPN administrators, UMKM actors, and residents Findings − The findings show that acceptance emerged through a gradual communication process shaped by the components of the 7P social marketing mix. LPN introduced community based halal tourism as the core idea, built positive perceptions through education and demonstration, and used social media to display observable benefits. These stages of change align with the Theory of Planned Behavior, where attitudes, subjective norms, and perceived behavioral control strengthened in parallel until residents felt confident and capable of participating. The study concludes that culturally sensitive social marketing can reduce social resistance and support the development of sustainable community based tourism.
Copyright (c) 2026 USWATUN NISA, Novi Susilawati, Desi Maulida, Novita Sari, Safrida, Rachmatika Lestari http://creativecommons.org/licenses/by-nc-sa/4.0
Da’wah Communication Strategy of Ustadz Ucay in Enhancing Religious Awareness and Understanding
Purpose − This study aims to analyze the da'wah communication strategies used by Ustadz Ucay in increasing religious awareness and understanding among the community. Da'wah as a process of religious communication requires effective communication strategies so that the conveyed messages can be well understood and accepted by the audience. Method − This research uses a qualitative approach with a library research method by examining various scientific literatures related to da'wah communication, persuasive approaches, and the use of media in da'wah activities. The data analysis technique was conducted through content analysis of various literature sources to identify patterns and effective strategies of da'wah communication. Findings − The results of the study indicate that there are three main strategies that play an important role in improving public religious awareness and understanding. First, the strategy of delivering da'wah messages in an easily understandable manner through the use of simple, systematic, and contextual language so that religious messages can be received clearly by the audience. Second, the use of persuasive and humanistic approaches that emphasize empathetic, dialogical, and respectful communication toward the social conditions of the audience, thereby creating a harmonious relationship between the preacher and the congregation. Third, the utilization of media and interaction with the congregation, which allows the da'wah process to reach a wider audience, become more participatory, and adapt to technological developments. Therefore, communicative and contextual da'wah communication strategies can enhance the effectiveness of da'wah in building religious awareness and understanding within society.
Copyright (c) 2026 Ahmad Matondang http://creativecommons.org/licenses/by-nc-sa/4.0
Followers’ Affective Responses to Tourism Information on Instagram: A Study of the @zonakalakkaro Instagram Account
Purpose − This study aims to understand the affective experiences of followers in responding to tourism information published through the Instagram account @zonakalakkaro. The research focuses on how visual content shapes followers’ emotional attraction, imagination, expectations, and evaluations of the tourist destinations presented. Method − This study employed a qualitative method with a phenomenological approach to explore the subjective experiences of followers when interacting with tourism-related content on the Instagram account. Data were collected through in-depth interviews with three active followers of @zonakalakkaro, observations of digital interactions on the account’s posts, and documentation of relevant tourism content. Data analysis was conducted using phenomenological procedures, including the identification of significant statements, the categorization of these statements into experiential themes, and the formulation of the essence of participants’ experiences. Findings − The findings reveal that followers’ affective experiences are formed through three main stages: emotional attraction to the visual representation of tourist destinations, the development of imagination and expectations regarding tourism experiences, and emotional evaluation after comparing digital representations with the actual conditions of the destinations. Furthermore, the analysis of followers’ comments indicates that most responses reflect positive emotional experiences, such as admiration, interest, comfort, and a desire to visit the featured destinations. These findings suggest that social media functions not only as a medium for disseminating tourism information but also as a space for constructing emotional experiences that influence users’ perceptions and interests toward tourist destinations.
Copyright (c) 2026 Dwi Dini Farah Diva, Khatibah http://creativecommons.org/licenses/by-nc-sa/4.0
Management of BKM Da'wah Programs to Enhance Congregational Participation in Regular Islamic Study Sessions
Purpose − This study aims to analyze the management of da'wah programs conducted by the Mosque Prosperity Board (BKM) in enhancing congregational participation in regular Islamic study sessions at Al-Amin Mosque, Medan Perjuangan. Method − This study employed a qualitative approach with a descriptive research design. Data were collected through interviews with the Head of the BKM and several congregation members, supported by observation and documentation. Findings − The findings indicate that the management of the da'wah program, including planning, implementation, and evaluation, has been carried out fairly well. During the planning stage, the BKM prepared the study schedule, determined the topics, and selected speakers according to the needs of the congregation. During the implementation stage, the regular Islamic study sessions were conducted consistently and attracted congregational participation, although participation had not yet reached its optimum level. In the evaluation stage, the BKM assessed the implemented activities as a basis for future improvement. Factors influencing congregational participation included the quality of the study materials, the competence of the speakers, the schedule of the activities, and the available facilities. Overall, effective da'wah program management plays an important role in enhancing congregational participation in regular Islamic study sessions
Copyright (c) 2026 Fania Rahma Yunanda, Ali Akbar http://creativecommons.org/licenses/by-nc-sa/4.0