Persepsi Mahasiswa Program Studi KPI IAIN Curup Terhadap Peluang Usaha di Bidang Desain Grafis Sebagai Bagian dari Ekonomi Kreatif

Authors

  • Ulya Niammah Mikromah Program Studi Tadris Matematika IAIN Curup, Indonesia
  • Nanda Dahlian Febrianti Dahril Askandar
  • Meta Putri Rahma Wanti Muharama Ahadi
  • Ramadhanti Miharjiah

DOI:

https://doi.org/10.29240/jdk.v10i1.15047

Keywords:

Perception, Crative Economy, Graphic Design

Abstract

This research is a descriptive quantitative study aimed at determining the perceptions of students in the Islamic Communication and Broadcasting (KPI) study program at the State Islamic Institute (IAIN) Curup regarding business opportunities in graphic design as part of the creative economy. This study focuses on KPI students, particularly in semesters 3 and 5. The method used in this study is descriptive quantitative, analyzing data interpreted in the form of tables and diagrams. The data collection process used a questionnaire distributed online to students. The study found that some of the KPI students in the study had neutral or middle-of-the-road perceptions regarding business opportunities in graphic design. This is influenced by many factors such as student knowledge, support from the surrounding environment, and the perception of these business opportunities derived from each individual. Meanwhile, others in the study sample agreed or had positive perceptions regarding business opportunities in graphic design. Thus, externally, there is a need for increased support from the campus, family, and the environment for students and entrepreneurial activities in this field, while internally, students need to increase their understanding and experience in the fields of entrepreneurship and graphic design.

 

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Published

30-05-2025

How to Cite

Mikromah, U. N., Dahril Askandar, N. D. F., Muharama Ahadi, M. P. R. W., & Miharjiah, R. (2025). Persepsi Mahasiswa Program Studi KPI IAIN Curup Terhadap Peluang Usaha di Bidang Desain Grafis Sebagai Bagian dari Ekonomi Kreatif. Jurnal Dakwah Dan Komunikasi, 10(1), 248–259. https://doi.org/10.29240/jdk.v10i1.15047

Issue

Vol. 10 No. 1 (2025)

Section

Articles

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