Efektivitas Dakwah Hadis dalam Media Sosial: Analisis atas Teori Framing Robert N. Entman
DOI:
https://doi.org/10.29240/jdk.v6i1.2958Keywords:
Effectiveness of Da'wah, Da'wah Hadith, Social Media, FramingAbstract
Hadis preaching is now meeting new challenges in its succession of implementation, one of which is its touch with courage-based social media. Apart from optimizing the propagation material that is disseminated, it has also become an interesting topic in discussions of the development of modern dakwah. In this case, content framing (framing) is deemed appropriate to package the dakwah content offered to the people in order to have authority on social media. However, the question that can be offered is how can the theoretical application of the framing concept work on da'wah content on social media? Departing from this formula, the author will elaborate the dakwah paradigm through content from several accounts on Instagram, based on the hadith as the preaching material. The author provides segmentation of the @hadispedia and @pusatkajianhadis accounts as research objects using the theoretical synergy of Robert N. Entman's framing. This research is built on qualitative methods that are oriented towards the context of reality and data analysis of digital literature. The author will examine the focus of the problem with a descriptive-explorative orientation in order to obtain an optimal and comprehensive understanding. The argument from this research is that the concept of framing actualized on the preaching of hadith content, especially on @hadispedia and @pusatkajianhadis accounts, can increase the effectiveness of the implementation of da'wah on social media.
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Media Daring
“#AyoNgajiHadis on Instagram: ‘Bener g Nih, Pemimpin Yang Nyusahin Rakyatnya Didoain Oleh Rasul Langsung? .. Yuk Kita Tela’ah Hadisnya, Bagaimana Sebenarnya Maksud Dari….’†Accessed January 11, 2021. https://www.instagram.com/p/CHuiWZCDkRV/.
“#AyoNgajiHadis on Instagram: ‘Diantara Ajaran Agama Islam Di Saat Kesulitan Atau Membutuhkan Sesuatu, Sebenarnya Adalah Kesadaran Kembali Bahwa Segala Yang Ditakdirkan….’†Accessed January 18, 2021. https://www.instagram.com/p/CHfIFvAD9ru/.
“#AyoNgajiHadis on Instagram: ‘Shalat Adalah Ibadah Yang Agung. Ia Menjadi Perintah Spesial Allah Swt. Yang Harus Diambil Nabi Saw. Langsung Ke Langit Melalui Peristiwa….’†Accessed January 11, 2021. https://www.instagram.com/p/CF_5jQXsRJ6/.
“#AyoNgajiHadis’s (@hadispedia) Instagram Profile • 317 Photos and Videos.†Accessed January 9, 2021. https://www.instagram.com/hadispedia/.
“Pusat Kajian Hadis on Instagram: ‘. . *Musibah Menghapus Dosa* ------------------ Sahih al-Bukhori:5209 عَنْ عَائÙØ´ÙŽØ©ÙŽ رَضÙÙŠÙŽ اللَّه٠عَنْهَا زَوْجَ النَّبÙÙŠÙÙ‘ صَلَّى….’†Accessed January 11, 2021. https://www.instagram.com/p/CI0EHk2s-NQ/.
“Pusat Kajian Hadis (@pusatkajianhadis) • Instagram Photos and Videos.†Accessed January 11, 2021. https://www.instagram.com/pusatkajianhadis/.
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